Volkswagen Taigun's chrome-rich look, taking on Kushaq & more- Ashish Gupta interview| Autocar India

रोजी प्रकाशित केले 2 एप्रिल, 2021
वेळा पाहिला 67 539
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In conversation with Hormazd Sorabjee, Ashish Gupta, Brand Director, Volkswagen India talks about the upcoming Taigun, competing with the Skoda Kushaq, VW's SUV strategy in India and more.
0:00 - Introduction
0:54 - Importance of Taigun for VW
1:35 - Chrome styling elements on Taigun
2:49 - Taigun buyer profile
3:57 - Differentiation with Skoda Kushaq
5:11 - Volkswagen Taigun price strategy
5:55 - Grabbing market share in SUV segment
6:54 - Taigun engine options
7:48 - VW's strategy for SUV manufacture, assembly and import
8:36 - Future of T-Roc in India
10:00 - 2021 for Volkswagen India
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टिप्पण्या  
  • Riboksius Nongspung

    Riboksius Nongspung

    12 दिवसांपूर्वी

    Sun roof missing.....big disappointment....I will go with kushaq

  • Riki Jola

    Riki Jola

    16 दिवसांपूर्वी

    Bro the polo is not fresh anymore

  • Jack Bond

    Jack Bond

    18 दिवसांपूर्वी

    Waited waited and then waited, finally bought vw polo turbo edition. If it's the 1 litre TSI engine I was after, how can I wait more, on 18 th March the kusaq was launched, but again a wait of upto July, for simply booking it ( delivery date and prices unknown).
    Turbo edition last piece was there at the dealer, in now or never situation I went and grabbed it in a flash.
    TSI Highline was too pricey, turbo edition was just right so went for it. And Highline again after booking I was to wait for a month.
    My desire was to go for taigun /kusaq but can't wait endless. When heart of the matter was that TSI engine.
    Polo TSI my experience is that it's one of the best car in handeling and punch, way ahead of Koreans or maruti products. For a enthusiast, no other turbo in range can offer what vw polo dose . Goodness built in its DNA, lcd panels don't make a car....?
    But vw should understand the agony of such long wait.

  • Himanshu Garg

    Himanshu Garg

    19 दिवसांपूर्वी

    This is too much chrome man.. really shattered my hopes. Hope VW will give options to classy buyers as well..

  • ATHLANTEAN

    ATHLANTEAN

    19 दिवसांपूर्वी

    With Polo Turbo Edition I got TSI engine in 7 lakh. The limited period was 30 days. And no one knew it. I am waiting for same crack down for Taigun or Kushaq.😉

  • irshad Khan

    irshad Khan

    19 दिवसांपूर्वी

    There is just one VW showroom in whole North East India. This is injustice to the VW fans. Why don't they open more dealers to sell more?

  • ANKIT Ankit

    ANKIT Ankit

    19 दिवसांपूर्वी

    I still dnt know what is T ROC doing at a price point of 26 to 27 Lakhs without 4X4 and Many more features. The Same engine will be available from 13 to 14 lakhs onwards with the Taigun. And at 26 lakhs the consumer would start preferring to choose the New Tiguan or Why not even the Jeep Compass. So the 2021 T Roc is a very confusing producg. Had it been priced similar to last year it would still make sense. Need more view points on this.

  • Himsh Rajput

    Himsh Rajput

    19 दिवसांपूर्वी

    there is no coupe cars in this price segment , volkswagen need to go for the launch with TIGUAN X COUPE

  • Goan FREEBIRDS

    Goan FREEBIRDS

    19 दिवसांपूर्वी

    Waiting for both Taigun and Kushaq

  • Saurabh Chaudhari

    Saurabh Chaudhari

    19 दिवसांपूर्वी

    Mediocre looking car. Its sibling Kushaq is much better looking. And the Koreans are way better in terms of looks and features. 15 lakhs on road for top model might do the trick, considering the costly servicing and costly spare parts.

  • Akash Rana

    Akash Rana

    19 दिवसांपूर्वी

    VW must think of CKD route for 1.5 TSI with Tiguan as well , as those can be priced much lower with cheaper engine and front wheel drive. It will open up the segment wider and will provide a reasonable upgrade path for VW customers.

  • Pallav Hero Uchida

    Pallav Hero Uchida

    19 दिवसांपूर्वी

    Chrome delete would be a easy aftermarket touch.
    The real problem is the ground clearance
    188 is too much, 170 would have been enough.
    True sporty look

  • Saurav Den

    Saurav Den

    19 दिवसांपूर्वी

    Price

  • Dany Chris

    Dany Chris

    19 दिवसांपूर्वी

    Is Taigun and Tcross (uk) same?

  • Kondapureth

    Kondapureth

    19 दिवसांपूर्वी

    I opted out some cars recently only because of excessive chrome.

  • hitesh thakur

    hitesh thakur

    19 दिवसांपूर्वी

    You want to be premium do that in Germany or Europe. In India you have to play with the prices otherwise it will end up like tiguan all space and it's quite greedy increasing the price of troc for what it offers.

  • Mahima Pranab

    Mahima Pranab

    19 दिवसांपूर्वी

    Looking forward for it ,

  • aniket mishra

    aniket mishra

    19 दिवसांपूर्वी

    Notice how many times he mentions premium. No way the taigun is going to be priced below kushaq or creta.

  • creeper

    creeper

    19 दिवसांपूर्वी

    Chrome 🥴

  • Harinder Kohli

    Harinder Kohli

    19 दिवसांपूर्वी

    VW has made one mistake. They should have offered 1.5L Non-turbo also. 1.5L Turbo will be very expensive. People don't like 1L turbo for their SUV. 1L turbo might be ok for Sub Compact SUV like Venue, Magnite etc.

  • rajoo solanky

    rajoo solanky

    19 दिवसांपूर्वी

    VW Tiagun would definitely be expensive than Kushaq for sure. Because Mr. Gupta repeatedly mentioned it would be a premium product & with Chrome all around it might be more dearer.
    Lets keep our fingers crossed & hope they price it well with 95% localisation for Indian buyers.

  • Nirmith Jagadish

    Nirmith Jagadish

    19 दिवसांपूर्वी

    What about TDI ? No question regarding that ?! Are they gonna bring it back ?

    • Racer 5

      Racer 5

      19 दिवसांपूर्वी

      They don't have a diesel engine. And I don't guess we will see it anytime soon.

  • Mayur Kode

    Mayur Kode

    20 दिवसांपूर्वी

    base trim should start at 9 lac....otherwise too premium
    I own Polo... True-Blue German Engg... However... I don't have experience driving any other car than Polo.... so I don't know how other cars drive. ;P

  • stop hatred

    stop hatred

    20 दिवसांपूर्वी

    Taigun can come with better headlamp design, it looses clearly in terms of looks from kushaq. My advice to VW is to keep price very competitive and come with better headlight design, chrome might help but wont be a deal breaker.

  • Swanand

    Swanand

    20 दिवसांपूर्वी

    VW’s target for US and EU is all electric, hence all of a sudden India is hot market for gasoline engines 😈launching new models after so many yr’s

  • S. D. B

    S. D. B

    20 दिवसांपूर्वी

    Who wants a 190hp Rear wheel drive polo with all disc brakes

  • A.D. Roye

    A.D. Roye

    20 दिवसांपूर्वी

    I wish T Roc was locally assembled and priced bit competitively! Taigun looks too flashy with so much of chrome a la Kia cars! Anyways, all the best VW!

  • SMITHA VALLABHAN

    SMITHA VALLABHAN

    20 दिवसांपूर्वी

    I want this

  • Abhishek Dwivedi

    Abhishek Dwivedi

    20 दिवसांपूर्वी

    after every sentence he is saying 'premium' ,it won't be coming as competition to creta or seltos.. they will price it higher.

  • Piyush Kanthak

    Piyush Kanthak

    20 दिवसांपूर्वी

    Kushaq:like
    Taigun: Comment

  • MAHENDRA SINGH

    MAHENDRA SINGH

    20 दिवसांपूर्वी

    Hormadz what is CKD and CBU?

    • Niran Chengappa

      Niran Chengappa

      19 दिवसांपूर्वी

      CKD is Completely Knocked Down unit . They import the parts & assemble them in the assembly plant . The taxes are much lower for CKD . CBU is Completely Built Unit . Here the taxes are very high as it’s completely imported .

    • Balaji Krishna

      Balaji Krishna

      19 दिवसांपूर्वी

      CBU- COMPLETELY BUILT IN UNIT IT IS FULLY IMPORTED FROM OUTSIDE OF INDIA CKD-COMPLETELY KNOCKED DOWN UNIT IT IS FULLY ASSEMBLED IN INDIA

    • Mohit Bhosale

      Mohit Bhosale

      19 दिवसांपूर्वी

      Cbu is complete built unit. It means that a car is imported or exported from any country. Cbu cars have more tax Ckd means completely knocked down units

    • Sam12rth

      Sam12rth

      20 दिवसांपूर्वी

      CBU stands for complete built up, which is usually manufactured and assembled as whole in another country and is imported, it is generally more expensive, owing to import duty. CKD stands for Complete knocked down, which means only parts are imported and assembled locally, they tend to be cheaper.

    • Srinivasan S R

      Srinivasan S R

      20 दिवसांपूर्वी

      CBU - Completely Built Unit - Car is completely built in a foreign country and then imported here as a single unit. This has very high taxes. CKD - Completely Knocked Down Unit - The car parts are made in a foreign country and is shipped here and then assembled in the company's plant and only then it is sold. This has lower taxes than CBU, but still attracts higher taxes than completely made in India.

  • Sjay!

    Sjay!

    20 दिवसांपूर्वी

    T roc needs upgrades like cooled seats esp after 2 lakh price increase n insanely high import duties. Or make it a CKD atleast.

    • ANKIT Ankit

      ANKIT Ankit

      19 दिवसांपूर्वी

      CKD needs some good volumes. T Roc as a CKD doesnt make a business case. But still pricing is too high for a car without Cooled Seats , No Cruise Control, No electric seat adjustment. And at 26 lakhs on road you dnt even get 4x4

    • babi raj

      babi raj

      20 दिवसांपूर्वी

      If it make in india or ckd price will be not much difference, present troc is topend version

  • Sjay!

    Sjay!

    20 दिवसांपूर्वी

    Locally assemble the T roc man. Give us better options. Or price the Tiguan well to replace it. With 1.5 tsi and dsg

    • Nithin Joshua

      Nithin Joshua

      19 दिवसांपूर्वी

      T-roc doesn't make sense. Has less space(especially rear legroom) than taigun and comes with 1.5 TSI and DSG which is present in taigun as well. T-roc is for niche customers who want a sporty SUV which can drive like a hatchback.

  • PRINCE S

    PRINCE S

    20 दिवसांपूर्वी

    When can we expect VW Taigun Diesel?

    • Ashik S

      Ashik S

      20 दिवसांपूर्वी

      None of the VW group cars will get a Diesel engine anymore. They are moving towards petrol and electric only.

  • Pranav Dubey

    Pranav Dubey

    20 दिवसांपूर्वी

    I just hope this is priced appropriately, looking forward to buy this if in the correct price range

    • Abby Rony

      Abby Rony

      20 दिवसांपूर्वी

      I don't think they will try to undercut Creta and Seltos.

  • Albert Joseph

    Albert Joseph

    20 दिवसांपूर्वी

    Waiting for new next generation polo in india when will be launch

    • R G

      R G

      19 दिवसांपूर्वी

      It's not coming to India

  • 1151 Utsav Mistry-CMB

    1151 Utsav Mistry-CMB

    20 दिवसांपूर्वी

    Now I understand VW's strategy. If they make T-ROC CKD then no body would buy their upcoming Taigun! T-ROC actually must be priced near the 20 lakhs ball park where it might overtake the Korean siblings

  • devops radar

    devops radar

    20 दिवसांपूर्वी

    Very excited to see new product from VW. It will crush other jokers in the market like KIA

  • Sunil T

    Sunil T

    20 दिवसांपूर्वी

    👍👍

  • Niranjan MCky

    Niranjan MCky

    20 दिवसांपूर्वी

    Why companies doesn't take the feedback from the customer ( it's too expensive )🤔

    • Aswin Anil

      Aswin Anil

      19 दिवसांपूर्वी

      What do you mean by too expensive, it's in same segment as creta.

    • Raam Perumal

      Raam Perumal

      19 दिवसांपूर्वी

      I'm guessing their target numbers are achieved irrespective of their pricing. If this is priced in line or slightly higher than Kia and Hyundai I think they will get their share of pie. Unless they price it closer to Harrier than Creta/seltos it might sell in good numbers.

  • pankaj uzir

    pankaj uzir

    20 दिवसांपूर्वी

    Taigun design is not a futuristic like Honda hrv hybrid. Also hrv is a mileage machine without compromise on performance. And definitely hrv will be more pocket friendly than taigun and skoda kushaq.

    • gurnihal brar

      gurnihal brar

      20 दिवसांपूर्वी

      it will have 109hp combined with the electric motors , add in the extra weight of the batteries and a fuel economy which the company claims as 26kmpl. BTW the fuel economy given is for the 109hp model and not the 121hp model .Which is frankly sad given how even non hybrid Hondas can give 26kmpl , either way I don't think its gonna be as peppy as vw engines have been recently with their TSIs. Add to that the 150hp model of the taigun and the fact that all HP numbers by German brands are at the wheels not the crank. i do expect the taigun to be as fast or slightly faster than the t-roc which has the same engine and is heavier but still has a claimed 0-100 of 8.4 by the same 1.5 150hp TSI. As far as looks go, vw always goes with more understated looks which hold over time. but the HRV does look good. Interior quality is also always better in German cars (FACT)." The new HR-V for India will be a hybrid model and is expected to be introduced as a CKD unit" , so expect it to be priced way more than other cars , considering the estimated cost for the hybrid city will be around 15-18lakhs which isnt even a CKD

    • ARJUN VARMA

      ARJUN VARMA

      20 दिवसांपूर्वी

      When hrv launches in india, we can talk about it . Honda never launches internatinal products in india . Civic and crv are also discontiuned

  • Bhaumik Thakkar

    Bhaumik Thakkar

    20 दिवसांपूर्वी

    Seems clear that it shall touch 20lk price point. In the name of premium premium premium it surely seems so...

    • Sanket Chitnis

      Sanket Chitnis

      20 दिवसांपूर्वी

      Yes. Also, Renuka in another auto car Taigun video said they are looking to undercut the cost to its rival Kushaq. Let’s see.

    • Karthik Valvekar

      Karthik Valvekar

      20 दिवसांपूर्वी

      That’s how it has been with VW.. they say premium but miss features... for example: my polo MPI has cruise control where as T-roc doesn’t have cruise control - it’s laughing matter .. a21 lakhs vehicle not having this feature as it would be important on highways for out of city travel.. hoping taigun has this else I won’t be buying it.. or at least Kushaq to have it.. else I would go to vento when new model is out next year or so..

  • qwqw100

    qwqw100

    20 दिवसांपूर्वी

    DESPERATELY WAITING FOR NEW RAPID AND VENTO! PLEASE CONVEY THE MESSAGE TO THE VW AND SKODA GROUP! MUCH LOVE 💕

    • Anirudh

      Anirudh

      20 दिवसांपूर्वी

      Yeah same

    • gurnihal brar

      gurnihal brar

      20 दिवसांपूर्वी

      coming this year end . Will be called the vw virtus and skoda slavia. slavia has already been peeked by the brand director who said will come near diwali 2021

  • Maulik Vadgama

    Maulik Vadgama

    20 दिवसांपूर्वी

    👍good

  • Jebin Danie

    Jebin Danie

    20 दिवसांपूर्वी

    Love from Tamil Nadu ❤️